# Power of the Holy Name *On the transcendental potency of chanting God's names* --- ### Sound Incarnation of God > So this sound, this Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare / Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare, is the sound representation of the Supreme Lord. This is the expansion, incarnation, sound incarnation, of God. It is expansion and a plenary expansion, sound, sound representation... Not representation; God, present Himself in this form of sound. — [[spoken/1966/660909le.ny|Lecture on Mahā-mantra, New York, 1966]] --- ### No Difference from Kṛṣṇa > So by God's inconceivable potency, He can present before yourself in sound incarnation. That is His potency. That is His potency. He can do that. And therefore this name Kṛṣṇa and the Supreme Lord Kṛṣṇa, there is no difference. — [[spoken/1966/660909le.ny|Lecture on Mahā-mantra, New York, 1966]] --- ### Become Godly by Association > Similarly, if you associate with this transcendental incarnation, sound incarnation of God, then you will be gradually godly. You will be godly. You can become godly with God's association, not by any other material, extraneous thing. No. Just like you can have fire only in association with fire, not with water. — [[spoken/1966/660909le.ny|Lecture on Mahā-mantra, New York, 1966]] --- ### Spiritual Warmth > So this sound vibration of the spiritual world is here so that even in this material world, where there is a scarcity of that spiritual fire, we can appreciate, we can feel, the warmth of that fire. — [[spoken/1966/660909le.ny|Lecture on Mahā-mantra, New York, 1966]] --- ### Elevated to Spiritual Platform > By chanting Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare / Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare, you at once are elevated into the spiritual platform, and our contaminated material senses may become purified simply because of this association of the names of God. These names are absolute. They are not material. — [[spoken/1968/680816jm.mon|Janmāṣṭamī Lecture, Montreal, 1968]] --- ### Like Chanting Water > If you chant "water, water, water, water," your thirst will not be quenched. But if you cry "Kṛṣṇa, Kṛṣṇa, Kṛṣṇa," you may find your position in this world: where you came from, why are you here, what are you doing, where are you going. These questions man must answer, or he's not making use of his ability as man. — [[spoken/1968/680816jm.mon|Janmāṣṭamī Lecture, Montreal, 1968]] --- ### The Whole Atmosphere Spiritualized > At this particular time in the world it is very much necessary that all people hear about Kṛṣṇa and that they should become attracted to chanting the name of Kṛṣṇa, to hearing about Kṛṣṇa's wonderful pastimes, so that by this exquisite attraction for Kṛṣṇa they might forget their lower desires. — [[spoken/1968/680816jm.mon|Janmāṣṭamī Lecture, Montreal, 1968]] --- ### Kṛṣṇa So Kind > "O Kṛṣṇa, You are so kind that You have come to me in the sound vibration, word, 'Kṛṣṇa.' I can very easily chant, and You remain with me. But I am so misfortunate that I have no attraction even for this." So the Kṛṣṇa consciousness so easily being distributed, but they are so unfortunate, they cannot accept. — [[spoken/1969/690510r1.col|Room Conversation, Columbus, 1969]] --- ### Best Magic > Sometimes they do not like the devotees because the devotees, they cannot show this magic. They do not like that within four years, five years, the whole world should be chanting Hare Kṛṣṇa mahā-mantra. That is not magic. But if he can jump over a river, that is a magic. That is magic. The other side of the magic they have no eyes to see. — [[spoken/1972/721017sb.vrn|Śrīmad-Bhāgavatam 1.2.6, Vṛndāvana, 1972]] --- ### Constantly Purified > So our this sound representation of the Supreme Lord constantly will make us... Just like our association with the fire, the, I mean to say, iron rod's association with the fire makes the rod equally qualified, exactly—not equally qualified, but almost the quality of burning it gets—similarly, by our constant association with Lord... — [[spoken/1966/660909le.ny|Lecture on Mahā-mantra, New York, 1966]] --- *10 quotes from Śrīla Prabhupāda on the power of the holy name* [[wiki/quotes|Back to Quotes]]