# Always Think of Krishna
*On staying in Krishna consciousness at all times*
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### No Loss Either Way
> Therefore the method should be that we should *sadā tad-bhāva-bhāvitaḥ*. Twenty-four hours, we shall remain in Kṛṣṇa consciousness. Even death takes place, you are not loser. That's all. You are gainer here; you are gainer there, after death. *Sādhu māro vā jīvo vā.* Those who are *sādhu,* devotees, they either live or die—their benefit is there. When they live, they chant, dance, and eat Kṛṣṇa *prasāda,* enjoy, and when they die, they go to Kṛṣṇa. That's all. Where is the loss? There is no loss. So keep yourself *sādhu. Sādhu. Sādhu* means saintly.
— [[spoken/1969/690208bg.la|Bhagavad-gītā 5.17–25, Los Angeles, February 8, 1969]]
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### Stay Within the Orbit
> So try to keep yourself always in Kṛṣṇa consciousness. Then you are safe in any circumstance. So we should mold our life in such a way that we cannot go out of the orbit of Kṛṣṇa consciousness. Always thinking of Kṛṣṇa, that's all. Either you become a carpenter of the temple, or a gardener of the temple, or a cooker of the temple, or a typewriter of the temple, or a tape recorder of the temple—anything, because it is in Kṛṣṇa consciousness, therefore you are safe, because you are thinking of Kṛṣṇa. That is required, *sadā tad-bhāva-bhāvitaḥ.* Always thinking of Kṛṣṇa, any way, this way or that way. That is meditation; that is trance; that is everything.
— [[spoken/1969/690208bg.la|Bhagavad-gītā 5.17–25, Los Angeles, February 8, 1969]]
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### Krishna and Guru in Every Life?
> *Janame janame sabe pitā mātā pāya* [Prema-vivarta]: to take care of oneself by the fathers, that is available in every life. Because the ant is also taking care. That is not human society, but he's still taking care. The tiger also taking care. The small cubs, they're loitering on the..., on the body of the lion, and he is feeling very nice. Even monkeys, I have seen. One monkey came in the window, and she had one small child, and somehow or other the child came inside my room. She, that outside monkey, became mad after it. So I had to take... [laughs] The affection is there. The ant, they're affectionate; the snake affectionate; the tiger affectionate; the man is affectionate. That is given. Otherwise, who will take care? So therefore the Vaiṣṇava *kavi* says, *janame janame sabe pitā mātā pāya:* in every life you'll get father and mother and their protection; *kṛṣṇe guru nahi mile bhaja hari ei:* but in every life you cannot get Kṛṣṇa and *guru* take care of.
— [[spoken/1974/740206r1.vrn|Room Conversation, Vrindavan, February 6, 1974]]
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### Thoughts at the Time of Death
> *Pralayantam* means at the time of death, when we give up this body. *Upāśritāḥ.* Then we get a similar body next life. That is, I mean to say, arranged by the nature's law. Nature has nothing to do. It will automatically follow. Just like you infect some disease, nature's law is that you must suffer from that disease. Nobody has got to do anything. The law is so... Nature's law is like that. If you take more food than you can digest... [aside:] [child crying] Where is that child? ...then immediately there will be dysentery. This is nature's law. If you touch fire, either you touch or your innocent child touch, the fire will burn it. Fire will not consider that "Here is a child. Let me excuse." No, it will burn. This is nature's law. Similarly, the thoughts which you are maintaining during your lifetime, if that thought becomes prominent—naturally it becomes—at the time of death, then you are going to get a similar body.
— [[spoken/1975/750207bg.hon|Bhagavad-gītā 16.11–12, Honolulu, February 7, 1975]]
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### Purify the Desires
> The senses will be there, the mind will be there, the intelligence will be there, I'll be there—everything will be there, but we have to cleanse the desire, purify the desires. *Āśā-pāśa-śatair baddhāḥ*. Here, the demons, they're also desiring, but *baddhāḥ:* they are becoming conditioned. But a devotee, he's also desiring, but he's *mukta,* means liberated. Therefore in the *Bhagavad-gītā* it is said, *yajñārthe karmaṇo 'nyatra, karma-bandhanaḥ*: "You work for performing sacrifice." Performing sacrifice. Sacrifice, *yajña... Yajña* means to satisfy the Supreme. That is sacrifice.
— [[spoken/1975/750208bg.hon|Bhagavad-gītā 16.13–15, Honolulu, February 8, 1975]]
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*5 verified verbatim quotes from Śrīla Prabhupāda on always thinking of Krishna*