# Developing Taste The sound of the holy name is nectarean and eternal. If one repeats monotonous material words, he will feel exhausted, but if he chants Hare Kṛṣṇa twenty-four hours a day, he will never feel exhausted; rather, he will feel encouraged to continue chanting more and more. --- ## Taste Develops Through Chanting **Chanting the holy name, which is nectarean and eternal, enthuses one to chant more and more:** ![[sb/3/21/22#purport|The sound of the spiritual world is nectarean and eternal, whereas the sound of the material world is hackneyed and subject to end. The sound of the holy name—Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare—everlastingly increases the enthusiasm of the chanter. If one repeats monotonous material words, he will feel exhausted, but if he chants Hare Kṛṣṇa twenty-four hours a day, he will never feel exhausted; rather, he will feel encouraged to continue chanting more and more]] —SB [[sb/3/21/22|3.21.22]] Purport --- **The more one chants the names of Kṛṣṇa, the more he becomes attached to chanting:** Once one has attained the spiritual platform, it is material service that actually becomes disgusting. For example, **if one chants Hare Kṛṣṇa throughout his life, he will not grow tired of the names, but if one chants a material name over and over, he will soon become disgusted.** The more one chants the names of Kṛṣṇa, the more he becomes attached. —*Kṛṣṇa Consciousness: The Matchless Gift* --- **Although a person in ignorance has no taste for chanting, if he chants, he will develop a taste:** ![[books/noi/7|The holy name of Lord Kṛṣṇa, His quality, pastimes and so forth are all of the nature of absolute truth, beauty and bliss. Naturally they are very sweet, like sugar candy, which appeals to everyone. Nescience, however, is compared to the disease called jaundice...Despite this disease, if one with great care and attention takes to Kṛṣṇa consciousness, chanting the holy name and hearing Kṛṣṇa's transcendental pastimes, his ignorance will be destroyed and his tongue enabled to taste the sweetness of the transcendental nature of Kṛṣṇa]] —*The Nectar of Instruction* [[books/noi/7|Text 7]] --- ## The Four Regulative Principles **The chanting of the Hare Kṛṣṇa mantra will be effective if accompanied by the austerity of giving up the four sinful activities:** ![[sb/6/5/27#purport|In Kali-yuga, people cannot undergo severe austerities like those mentioned herein—drinking only water and eating only air for many months. One cannot imitate such a process. But at least one must undergo some austerity by giving up four unwanted principles, namely illicit sex, meat-eating, intoxication and gambling. Anyone can easily practice this tapasya, and then the chanting of the Hare Kṛṣṇa mantra will be effective without delay. One should not give up the process of austerity]] —SB [[sb/6/5/27|6.5.27-28]] Purport --- **[← Back to Śrī Nāmāmṛta](wiki/compile/sri-namamrita)**