# BOOK DISTRIBUTION ## The Importance and Results ![[letters/1967/670505_gurudasa_yamuna|. If you can organize the sales of my books, either you or Pradyumna, then there is no question of scarcity of money. I can go on printing so many books.]] —Kīrtanānanda, 5 May, 1967 --- ![[letters/1968/681201_gurudasa|Please try to popularize this book throughout England as much as possible. Because if these books are read, there is no doubt that many sincere souls shall be attracted and will join you in your work for Krsna]] —Gurudasa, 1 December, 1968 --- ![[letters/1969/690130_brahmananda|“So we should now organize in such a way that there shall be nice kirtana and attempt for selling our publications. My Guru Maharaja indicated that the mrdanga and the press are the mediums of our missionary propaganda activities, and we shall fol...]] —Brahmananda, 30 January, 1969 --- ![[letters/1969/690612_tamala_krsna|I am also thinking like that after reading your letter that if I could induce even one person to Krsna consciousness through my publication, Bhagavad-Gita As It Is, then I shall think my labor is successful.]] —R. Chalson, 12 June, 1969 --- ![[letters/1969/690711_gopala_krsna|“Try to organize our book selling department very nicely. That will be great service to the Society and to the people in general. The books we are publishing are completely novel to the western world.]] —Bali Mardan, 11 July, 1969 --- ![[letters/1969/690712_carl_lange|So try to sellBack to Godheadsas far as you are able to do with only Arundhati and yourself onsankirtana party, and soon others will come to join you.]] —Jaya Gopala, 12 July, 1969 --- ![[letters/1969/690722_sivananda|“I wish that all of our Krsna consciousness literatures may be available to men of all languages throughout the world, so whatever assistance you can give in this connection is always appreciated. But your main business at the present moment is to...]] —Sivananda, 22 July, 1969 --- ![[letters/1969/690731_subala|Now you report that you have sold 300 issues ofBack to Godheadin just a few days, so I know that Guru Maharaja is very, very pleased with your work. Actually, in all of our centers oursankirtanaparty and Krsna consciousness literature is becoming ...]] —Subala, 31 July, 1969 --- ![[letters/1969/691106_harer_nama|If they will simply take to reading this transcendental literature we are presenting, the same reading capacity will elevate them to the highest perfection of spiritual life]] —Harer Nama, 6 November, 1969 --- ![[letters/1970/700320_brahmananda]] —Brahmananda, 20 March, 1970 --- ![[letters/1970/700701_tulasi_das|“I am very glad to know that your sales of our literature and books are very good and improving more. It is natural that such distribution of literatures should increase as the people hear more about the Krsna Consciousness movement, so distributi...]] —Tulasi dasa, 1 July, 1970 --- ![[letters/1971/710305_vamanadeva|“Also, book distribution is a very important program and you should give much attention to developing it. Anyone reading our Krsna book, Teachings of Lord Caitanya, The Nectar of Devotion, and Bhagavad-Gita It Is, he is sure to become a Krsna cons...]] —Vamanadeva, 5 March, 1971 --- ![[letters/1971/710404_nayanabhirama|“And try to introduce our books there and it will be a great missionary success. One Krsna book sold means we go forward one step in our Krsna Consciousness. We should always remember this.”]] —Visnujana Maharaja, 4 April, 1971 --- ![[letters/1971/710517_karandhara|“But in my heart I want that Krsna book in small or large form, should be distributed in every home who are English speaking people”]] —Karandhara, 17 May, 1971 --- ![[letters/1971/710517_karandhara|“That is the immediate important business—how to distribute these books all over the world. So far as the per cent of discount, that will depend on your discretion. But quickly distribute all the books as soon as they are received.”]] —Karandhara, 17 May, 1971 --- ![[letters/1971/710624_professor_kotovsky|Whatever is done by a great nation or a great man is followed by ordinary persons, so it is my mission to distribute the treasure-house of India's transcendental knowledge to the whole world, and your cooperation in this connection will be a great...]] —Professor Kotovsky, 24 June, 1971 --- ![[letters/1971/710826_nityananda_and_kanya|“I am so glad to hear that your program is going on so nicely there in New Orleans and especially that sankirtana and Back to Godhead distribution are so successful. That is very encouraging. This sankirtana and Back to Godhead distribution is our...]] —Nityananda and Kanya, 26 August, 1971 --- ![[letters/1971/711009_karandhara|all of us should see that our literatures are profusely distributed. That means that our missionary work is going on nicely. Otherwise we are simply sleeping and eating. The literature we have already designated as brhad mrdanga.]] —Karandhara, 9 October, 1971 --- ![[letters/1971/711115_lalita_kumara|If Krsna sees that we are very active to spread information about Him, He is Master of the goddess of fortune, He will give everything.”]] —Lalita Kumara, 15 November, 1971 --- ![[letters/1971/711117_sridhama_dasa|“You state that you will be the largest distributor of Back to Godhead in the world. This statement is very pleasing to me, because more than anything I want that my students should distribute my books and literatures profusely all over the world,...]] —Sridhama dasa, 17 November, 1971 --- ![[letters/1971/711118_badrinarayana_dasa|If you have no other engagement, I would be greatly pleased if you could take up this work of selling my books and literatures everywhere, as many as possible.”]] —Badrinarayana dasa, 18 November, 1971 --- ![[letters/1971/711122_hiranyagarbha_dasa|We show people by the results: so many centers, happy devotees, big books, strong conviction—like that. Let people judge who is better by the results”]] —Hiranyagarbha dasa, 22 November, 1971 --- ![[letters/1971/711203_damodara|“I’m specially pleased to hear that your distribution of our books and magazines has increased. Go on in this way, increasing more and more. Each time someone reads some solid information about Krsna his life becomes changed in some way. These lit...]] —Damodara, 3 December, 1971 --- ![[letters/1971/711217_sri_galim|“One thing, you say that literature distribution is low; actually, the test of the strength of our preaching work is that we sell many books and magazines. So what is the difficulty? Simply preach very sincerely to anyone and everyone, and go on i...]] —Sri Galim, 17 December, 1971 --- ![[letters/1971/711226_cyavana|Distribution of books and magazines is our most important activity. Without books, our preaching has no solid basis. Especially the Africans want our books.]] —Cyavana, 26 December, 1971 --- ![[letters/1972/720110_kulasekhara|The more we sell books, the more we advance in Krsna consciousness, and the more we help others to have solid information how they may take advantage of their human form of life]] —Kulasekhara, 10 January, 1972 --- ![[letters/1972/720120_mandali_bhadra|“My first concern is that my books shall be published and distributed profusely all over the world. Practically, books are the basis of our movement. Without our books, our preaching will have no effect...”]] —Mandali Bhadra, 20 January, 1972 --- ![[letters/1972/720125_karandhara_dasa|“The reports of increased book sales all over the world gives me so much pleasure. I thank you very much for your very determined efforts to push on this movement of Caitanya Mahaprabhu.”]] —Karandhara dasa, 25 January, 1972 --- ![[letters/1972/720221_bhakta_dasa|“I especially appreciate your attitude toward increasing more and more the distribution of our books, that will sanctify all other activities of preaching because preaching means selling books.”]] —Bhakta dasa, 21 February, 1972 --- ![[letters/1972/720502_karandhara|I have tried it: any page you open, that is wonderful reading matter. My ambition is to spread these books far and wide all over the world so that everyone shall read at least one of our books and that will change his life. If only 1 % become devo...]] —Karandhara, 2 May, 1972 --- ![[letters/1972/720511_bhaktijana|“One thing is, we have got very good response in Africa by our kirtana, so have sankirtana widely, with dancing, and that will attract everyone, and also distribute many of our Krsna books, paperback edition—they were especially meant for the Afri...]] —Bhaktijana, 11 May, 1972 --- ![[letters/1972/721103_brahmananda|If you sell a book to someone, that is better than your speaking to them—what will your three minutes' preaching do? But if they read a book it may turn their life.]] —Brahmananda, 3 November, 1972 --- ![[letters/1972/721105_bhagavan|“Anyway, print books, distribute profusely, and that will be the best preaching work. What will your three minutes preaching work—But if they buy one book, it may turn their life]] —Bhagavan, 5 November, 1972 --- ![[letters/1972/721111_yadubara|distribute all the books, and print more, and in this way, Krsna is the husband of the goddess of fortune, you will get as much money and as many big buildings as you need]] —Yadubara, 11 November, 1972 --- ![[letters/1972/721123_kurusrestha|. We are the only movement in the world which is preaching the real fact or secret to success, and outside our movement everything else will fail.]] —Kurusrestha, 23 November, 1972 --- ![[letters/1972/721203_vamanadeva|“I am especially glad to see how nicely your St. Louis temple is distributing Back to Godhead magazine]] —Vamanadeva, 3 December, 1972 --- ![[letters/1973/730105_jagadisa|“I am especially happy to hear from you about the huge distribution of books in the Canadian zone. That is the most auspicious sign. You are making good progress that I can understand. As soon as I see that there is such increased book distributio...]] —Jagadisa, 5 January, 1973 --- ![[letters/1973/730214_rupanuga|“Al1 programs must go on but it is a fact that this book distribution program is very, very important]] —Rupanuga, 14 February, 1973 --- ![[letters/1973/730304_trai|“Your plans for increasing book distribution are very good. If so many books are being sold then very soon we will be finished the second edition. Distribution of all these books is making a firm basis for our movement.”]] —Trai dasa, 4 March, 1973 --- ![[letters/1973/730727_tamala_krsna|“It is very encouraging to note that the work on our Back to Godhead and other books is going on. Actually producing and distributing books is our most important engagement, all other engagements culminate in this one end—distribution of books.”]] —Tamala Kṛṣṇa Maharaja, 27 July, 1973 --- ![[letters/1973/730803_ramesvara|I like also your program of sending out your best men to teach the others. That is the actual process of Krsna consciousness. To train others. Continue this program so that in the future every devotee in our movement will know the art of distribut...]] —Ramesvara, 3 August, 1973 --- ![[letters/1973/730828_prahladananda|“Yes that is nice that you are distributing many books. I do not want money, or buildings or anything else, I simply want to see that my books are being distributed and because you are doing that I am quite happy.”]] —Prahladananda, 28 August, 1973 --- ![[letters/1973/730927_rsabhadeva|He liked to distribute books more than constructing temples. He personally advised me to print books if I have got some money]] —Karandhara dasa, 27 September, 1973 --- ![[letters/1973/731006_mukunda|“I am very encouraged by the report of how nicely our books are being distributed. This is our main business all over the world. If you give full attention to this, there will never be any shortage of funds. So I am very glad to note that in Londo...]] —Mukunda, 6 October, 1973 --- ![[letters/1973/731208_trai|“Thank you very much for pushing on our book distribution program so enthusiastically. Kindly offer all the devotees there my deepest gratitude for their wonderful service in this connection. I understand from Karandhara that you are one of the mo...]] —Trai dasa, 8 December, 1973 --- ![[letters/1973/731211_makhanlal|“Thank you very much for your endeavors in book distribution and please offer your good wife my blessings for her service in this connection. Our preaching work will be measured by the quantity of books we distribute so continue ever increasingly.”]] —Makhanlal, 11 December, 1973 --- ![[letters/1974/740108_jagadisa|“Your emphasis on book distribution is quite right. I can understand in the northern centers it is very cold now, and yet you report they are still going out for sankirtana party. Please convey that I extend all blessings to those boys and girls w...]] —Jagadisa, 8 January, 1974 --- ![[letters/1974/740314_hrdayananda|My own Guru Maharaja stressed the printing and distribution of literature even over gorgeous temple construction,]] —Hrdayananda Maharaja, 14 March, 1974 --- ![[letters/1974/740609_nandalal|“The explanation given by Ramesvara that sankirtana is Lord Caitanya's lila, which he compares to the gopis trying to engage others in Krsna's service, is the correct understanding”]] —Nandalal, 9 June, 1974 --- ![[letters/1974/740628_bhakta_dasa|“You have said rightly when you write that the devotees are working to please me by distributing my books. My mission on behalf of my Guru Maharaja and Lord Caitanya, to spread Krsna consciousness would never have been so successful if it had not ...]] —Bhakta dasa, 28 June, 1974 --- ![[letters/1974/740813_ramesvara|“Regarding sales figures, please endeavor in this way. The sales figures—this is the only solace in my life. When I hear that my books are selling so nicely, I become energetic like a young man. It is a very good report that the printers are surpr...]] —Ramesvara, 13 August, 1974 --- ![[letters/1974/740914_jayatirtha|“I very much appreciate your report of Sarvabhauma Prabhu who distributed 138 hardbound books simply because of hearing about my letter. That is very, very nice.]] —Ramesvara dasa, 14 September, 1974 --- ![[letters/1974/741001_rupanuga|“The book sales are very encouraging, increasing, increasing. It is very good news. Thank you, I want this. Record selling is temporary. Even George Harrison's record sales do not continue for a long time. But, a book sold becomes a permanent matt...]] —Hamsaduta, 1 October, 1974 --- ![[letters/1974/741024_jayatirtha_sudama|He personally instructed me that books are more important than big temples. At Radha Krsna, he told me that since constructing the big marble temple at Bagh Bazaar, there have been so many difficulties]] —Srutadeva dasa, 24 October, 1974 --- ![[letters/1974/741114_patita_uddharana]] —Ramesvara dasa, 14 November, 1974 --- ![[letters/1974/741121_nrsimha_caitanya|if it is possible for ordinary third-class mundane literature, why not should our transcendental literature create devotees all over the world?]] —Tamala Kṛṣṇa Goswami, 21 November, 1974 --- ![[letters/1974/741206_sri_govinda|“Book distribution is bhagavata-marga and temple worship is pancaratriki-vidhi. Both are important for cultivating Vaisnavism but comparatively speaking bhagavata-marga is more important than pancaratriki-vidhi. As far as possible both should go o...]] —Sri Govinda dasa, 6 December, 1974 --- ![[letters/1974/741219_bahudak|I am not so interested in selling incense as I am in selling books. Distribution of my books is the most important thing.]] —Vipini dasa, 19 December, 1974 --- ![[letters/1974/741221_gopijanavallabha]] —SPL to* Ramesvara, 21 December, 1974 --- ![[letters/1975/750116_abhirama.v._sita_ramalai|“Thank you very much for your sincere endeavors to distribute my books widely. If you continue with such desire and determination, Krsna will give you all strength to increase more and more.”]] —SPL*to* Srutadeva dasa, 16 January, 1975 --- ![[letters/1975/750119_radhavallabha|Book distribution is under this category of sravanam kirtanam.]] —Satsvarupa Maharaja, 19 January, 1975 --- ![[letters/1975/750202_sahadeva|“You have asked me what I feel is the best engagement for you at this time and in response, I kindly request you to continue to distribute my books full-time. You are very expert in this matter and you can also teach others how to do it. At the pr...]] —Lokamangala dasa, 2 February, 1975 --- ![[letters/1975/750202_puranjana|“Whatever money is owed to the BBT, that should be paid. As far as record distribution is concerned, if you have no big books, you may temporarily continue, but give a book with each record. With record distribution alone, the result is temporary....]] —Puranjana, 2 February, 1975 --- ![[letters/1975/750203_radhey_syam_kripalu|“You are a very expert book distributor, so I do not want you to give it up altogether. If you like, you can also do some painting, but you should still distribute books two days out of the week (at least).”]] —Gauri dasi, 3 February, 1975 --- ![[letters/1975/750821_rupanuga|“Do not worry, in spite of war, Srimad-Bhagavatam will be distributed. We don't care for war. Our preaching business will go on.”]] —Radhaballabha dasa, 21 August, 1975 --- ![[letters/1975/750901_jayananda|You have taken seriously this work and I know that my Guru Maharaja is pleased with you because he wanted this. So by this endeavor you will all go back home, back to Godhead.]] —Ramesvara and Co., 1 September, 1975 --- ![[letters/1975/751114_sri_v._s._murthy._s._murthy._s._murthy|I have got so many temples and now in Calcutta I have got a marble temple, but I would have wished that if by selling the marbles I could publish and distribute books.]] —Ramesvara dasa, 14 November, 1975 --- ![[letters/1975/751120_ghanasyama|“Krsna will guide you how to increase the library distribution. Do not worry. Just do it sincerely and with a cool brain.”]] —SPL*to Satsvarupa dasa Goswami, 20 November, 1975 --- ![[letters/1975/751204_mark_phillips|“Yes, your present engagement is more important, managing Calcutta temple is not so important. I am pleased that you are selling my books, this is superior engagement, so please continue and increase it more and more.”]] —Gargamuni Maharaja, 4 December, 1975 --- ![[letters/1975/751218_all_temple_presidents|There is no instance in history where religious books were sold with such enthusiasm and success.]] —Tamala Kṛṣṇa Maharaja, 18 December, 1975 --- ![[letters/1975/751227_visvambhara|“I am in due receipt of your telegram as follows: ’Christmas week book distribution in Los Angeles despite closed airport better than ever by your grace 112,000 Back to Godhead's 8,000 Gitas sold. On invitation of Governor Brown of California 50 d...]] —Ramesvara dasa, 27 December, 1975 --- ![[letters/1976/760105_satsvarupa|“Our first business is this book distribution. There is no need of any other business. If this book distribution is managed properly, pushed on with great enthusiasm and determination and at the same time if our men keep spiritually strong, then t...]] —Satsvarupa Maharaja, 5 January, 1976 --- ![[letters/1976/760109_abhirama|“Now you have got very excellent land, so develop it very nicely. Miami is a tropical climate, so it should be made very lush with fruit and flower trees. I was very glad to see how your temple is now amongst the big leaders of book distribution. ...]] —Abhirama, 9 January, 1976 --- ![[letters/1976/760111_rupanuga|“In the six day book distribution, Eastern zone was first. This is our most important work. All the leaders should tax their brains for increasing the sales of our books. I have always said that if we simply rely on book distribution all our needs...]] —Rupanuga, 11 January, 1976 --- ![[letters/1976/760118_ramesvara|“The results show that there is no limit to our book distribution. Our books are qualified to be distributed unlimitedly. We are not fiction writers.]] —Ramesvara, 18 January, 1976 --- ![[letters/1976/760504_puranjana|If we strain, and if he takes one book home, some day people will come to understand what valuable knowledge they have received. It is transcendental literature. Nobody can challenge it. It is done so nicely, without any spot, the spotless Purana.]] —Puranjana, 4 May, 1976 --- ![[letters/1976/760731_hrdayananda|Their enthusiasm for distributing my books will please me very much. Not only will I be pleased, but my Guru Maharaja will also be pleased and they will all be blessed.]] —Hrdayananda Maharaja, 31 July, 1976 --- ![[letters/1976/761004_balavanta|“The main thing is to distribute books—the communist idea has spread practically all over the world on account of distributing huge amounts of literature, but they have no substance. Introduce Ratha-yatra very nicely and distribute books.”]] —Balavanta dasa, 4 October, 1976 --- ![[letters/1976/761023_bala_krsna|“Your report of book distribution is very encouraging. Please go on increasing more and more. Yes, you should become the topmost temple for distributing my books. This is a very good proposal. That is the only way to please me. Distribute my books...]] —Bala Kṛṣṇa dasa, 23 October, 1976 --- ![[letters/1976/761123_balavanta|“I am very glad to hear how the book distribution is increasing more and more. This is our greatest weapon. The more the books are distributed, the more the ignorance of the Age of Kali will be smashed. The world is feeling the weight of this Hare...]] —Balavanta, 23 November, 1976 --- ![[letters/1976/761223_dharmatma|“I am very pleased that you are taking my order to distribute books so seriously. All blessings of Krsna are on these girls who are working so hard to distribute my books. That is very nice that you want to distribute more books than Tamala Krsna ...]] —Dharmatma, 23 December, 1976 --- ![[letters/1976/761229_shaktimati|“Whether it is more important to organize the women's book distribution or to work on the college preaching? The book distribution is more important.”]] —Sukadeva dasa, 29 December, 1976 --- ## To Colleges, Libraries and Universities ![[letters/1969/691210_brahmananda|“I am also pleased to note that they are going to purchase my books, 30-35 sets. That is a great boon for us. If we can introduce our books in these colleges and universities, it will be great prestige for the Society and myself also personally. S...]] —Brahmananda, 10 December, 1969 --- ![[letters/1970/700218_sivananda|“Our Isopanisad is now published. This excellent book of God consciousness should be introduced as a study book for school and college students because it is so nicely explained about God consciousness. Any sincere gentleman serious about knowing ...]] —Kīrtanānanda Maharaja, 18 February, 1970 --- ![[letters/1970/700913_karandhara|please continue your program for placing these Krsna consciousness literatures in all the libraries and schools and colleges.]] —Karandhara, 13 September, 1970 --- ![[letters/1970/700922_bhagavan|“I can see that there is very good potency at the present moment for spreading this movement as was desired by my Guru Maharaja, and I am simply trying my best to carry out his desire. And if some of my students adopt this attitude, without any ot...]] —Bhagavan dasa, 22 September, 1970 --- ![[letters/1970/700925_rupanuga|“…please see that there is a very strong program for placing our books and literatures in all the libraries, schools and colleges of your country. That will be a great boon to the thoughtful men of your society.]] —Rupanuga, 25 September, 1970 --- ![[letters/1970/700925_dinesh|“I am especially pleased that you are taking charge in the Boston area of placing my books and literatures in the local school, college libraries]] —Dinesh, 25 September, 1970 --- ![[letters/1970/701113_rupanuga|“I am very glad to learn that the program for distributing our books in the libraries and classrooms is having such outstanding success. I have already assured this and I have personally placed my books formerly in the library of Bombay which they...]] —Rupanuga, 13 November, 1970 --- ![[letters/1970/701116_bansidhari|“I am very glad that your distribution to the libraries is well received. Please get our books, at least one full set, in every city and college library in your neighboring areas. And if you read these literatures carefully you will realize the to...]] —Bansidhari, 16 November, 1970 --- ![[letters/1970/701129_krsnakanti|“I hope you are trying to place our books in the libraries and school/colleges. The program is everywhere very successful, so you please do this very thoroughly in your area and it will be a great service”]] —Krsnakanti, 29 November, 1970 --- ![[letters/1970/701130_bhagavan|“Also continue placing my books in libraries, colleges, bookstores, etc. and gradually the public will learn to appreciate this stock of transcendental literature. People are accustomed to read all kinds of rubbish literatures. The principle is th...]] —Bhagavan dasa, 30 November, 1970 --- ![[letters/1970/701201_rupanuga|“These engagements at schools and colleges is a most important task. If schools become interested with our philosophy and we can introduce these books, then it is our success]] —Rupanuga, 1 December, 1970 --- ![[letters/1970/701201_nayanabhirama|In all our books we have very scientifically covered all such demons and if these books are introduced in the schools and colleges, so many beautiful souls will be saved.]] —Nayanabhirama, 1 December, 1970 --- ![[letters/1970/701218_bhagavan|“Our literatures are unique in the world and we want to introduce our philosophy in learned circles, so your report of library distribution is good news for me. Keep trying to place my books in auspicious places such as libraries, universities, cl...]] —Bhagavan dasa, 18 December, 1970 --- ![[letters/1971/710121_sri_govinda|“I am glad to see that incense distribution is increasing and your method of distribution, that is with our literature, prasadam, etc. is very nice. So continue it. I am especially pleased at how you are distributing our books, particularly to the...]] —Sri Govinda, 21 January, 1971 --- ![[letters/1971/710216_ranadhira|“It is a very nice way to distribute our literatures and gain support for our movement, especially from the higher circles. Also book distribution to the schools, libraries, and various institutions is most important. So try and increase on these ...]] —Ranadhira, 16 February, 1971 --- ![[letters/1971/710305_vamanadeva|“Also, book distribution is a very important program and you should give much attention to developing it. Anyone reading our Krsna book, Teachings of Lord Caitanya, The Nectar of Devotion, and Bhagavad-Gita It Is, he is sure to become a Krsna cons...]] —Vamanadeva, 5 March, 1971 --- ![[letters/1971/710318_karandhara|“Someway or other we have to push these literatures, whether through schools, colleges, libraries, membership or ordinary sales. In your country practically there is no illiteracy. Everyone can read and write. So when they will read Krsna book, ce...]] —Karandhara, 18 March, 1971 --- ![[letters/1971/710325_sukadeva|“... you should be very enthusiastic for distributing our books to schools, colleges, libraries, book-stores, and wherever else you can imagine that they will be well received.”]] —Sukadeva, 25 March, 1971 --- ![[letters/1971/710401_nityananda_dasa|“Now you are beginning to preach at the universities. That is a very good program, so increase it more and more. It is also a good opportunity for distributing our books.]] —Nityananda dasa, 1 April, 1971 --- ![[letters/1971/710411_krsnakanti|“Push on your program at schools and colleges, vigorously, as you have been doing, and try to teach classes there also. That affords the ideal opportunity for introducing our books.]] —Krsnakanti, 11 April, 1971 --- ![[letters/1971/710411_jagadisa|“Your report of temple activities in your zone is very much encouraging. In all those centers you should especially emphasize the book distribution program in schools, colleges, libraries, etc. That is most important program, so tax your brain how...]] —Jagadisa, 11 April, 1971 --- ![[letters/1971/710422_john_milner|“It is so much encouraging to hear how you are introducing this Krsna consciousness movement in the schools and colleges there. Especially this is an ideal opportunity for distributing our books also, so you should make all serious endeavors in th...]] —John Milner, 22 April, 1971 --- ![[letters/1971/710925_sri_galim|“So Krsna will give you all intelligence how to push on this movement. Already you have a program for preaching at the university and you should continue this program more and more. The universities are always a good field for preaching and distri...]] —Sri Galim, 25 September, 1971 --- ![[letters/1971/711016_karandhara|Try to encourage all our centers to go to the schools and colleges and introduce our philosophy, books and literatures.”]] —Karandhara, 16 October, 1971 --- ![[letters/1971/711124_locana_dasa|try to sell as many books as possible at all the schools and colleges. This is scholarly information, flawless science.]] —Locana dasa, 24 November, 1971 --- ![[letters/1973/730214_rupanuga|but I think your proposal for seriously organizing the college programs is first-class. If this program is conducted in the proper fashion it can be our biggest book distribution outlet, I am convinced of this.]] —Rupanuga, 14 February, 1973 --- ![[letters/1973/730407_govinda|. I am especially pleased to learn that you are introducing my books as textbooks in the colleges. We especially have to try to attract the educated young men and women]] —Govinda dasa, 7 April, 1973 --- ![[letters/1974/740421_whom_it_may_concern|“Yes, by all means you may print my morning walk speaking about 'Life comes from Life' into a small book; this argument should be spread, as any intelligent man will be convinced that our discussion is thoroughly scientific and exposes the so call...]] —Hamsaduta, 21 April, 1974 --- ![[letters/1974/740509_ramesvara|These books are specifically meant for the intellectual class of people in your country and I have great hope in the results of this preaching at the Universities.”]] —Ramesvara, 9 May, 1974 --- ![[letters/1974/740808_satsvarupa|“It is very encouraging that many professors have purchased books for themselves and are considering to order them for their students. I very much like this program of the standing orders. Try to increase it up to 50,000 such orders from the libra...]] —Satsvarupa dasa Goswami, 8 August, 1974 --- ![[letters/1974/740902_satsvarupa|you go on with your work there in America and distribute my books to these libraries. This is very encouraging to me, to write more books.”]] —Satsvarupa dasa Goswami, 2 September, 1974 --- ![[letters/1975/750528_anangamanjari|we cannot give books away free to anyone. They must be paid for]] —Kirtiraja dasa, 28 May, 1975 --- ![[letters/1975/750817_kirtanananda|This distribution of books to the libraries is very encouraging. Please expand this program all over India.]] —Abhinanda dasa and Gopesvara dasa, 17 August, 1975 --- ![[letters/1975/751109_jagadisa|“Yes, my books should be introduced as regular reading in all courses. There are many evidences of the professors’ certificates]] —SPL Satsvarupa Maharaja, 9 November, 1975 --- ![[letters/1975/751114_sri_v._s._murthy._s._murthy._s._murthy|“The report of the BBT Library Party is very encouraging to me that the main library of Harvard told us they would be honored to complete the collection of our books.]] —Ramesvara dasa, 14 November, 1975 --- ![[letters/1975/751120_ghanasyama|Everyone will want our books. We will always have customers. This is Caitanya Mahaprabhu's mercy]] —Ghanasyama dasa, 20 November, 1975 --- ![[letters/1976/760105_satsvarupa|“Now you and all of your men are experienced in distributing books to the libraries. If you can get our books placed in the public libraries it will be a great victory. Do whatever you think best to make this possible. Yes, the reviews you are get...]] —Satsvarupa Maharaja, 5 January, 1976 --- ![[letters/1976/760122_satsvarupa|“I am always very much pleased with our Library Party's preaching. Their work is most important]] —Satsvarupa dasa Goswami, 22 January, 1976 --- ![[letters/1976/760218_amogha|“I have received a letter from Gopala Krsna wherein he states that you are distributing our books to libraries. That is solid. Simply by bluffing words these bogus gurus and yogis are actually accomplishing nothing. But when the people read our bo...]] —Amogha dasa, 18 February, 1976 --- ![[letters/1976/760511_giriraja|They very much appreciate the fine printing and color illustrations which are not available in other Indian publications. So somehow or other introduce these books into the universities and libraries like that]] —Mahabuddhi and Library Party, 11 May, 1976 --- ![[letters/1976/760606_b.r._sridhara_maharaja.r._sridhara_maharaja.r._sridhara_maharaja|“I am in due receipt of your letters along with the list of standing orders thus far received. The library party is doing very nicely. It is nectar to my ears to hear the list of schools which are taking our standing order.”]] —Amogha dasa, 6 June, 1976 --- ## To Important People ![[letters/1973/730407_govinda|We especially have to try to attract the educated young men and women in your country so that in the future there will be many strong leaders to keep our Krsna consciousness movement strong.”]] —Govinda dasa, 7 April, 1973 --- ![[letters/1974/740509_ramesvara|These books are specifically meant for the intellectual class of people in your country and I have great hope in the results of this preaching at the Universities.”]] —Ramesvara, 9 May, 1974 --- ![[letters/1974/741011_tejiyas|“Your report of the book distribution there is very encouraging. Make program to distribute our books all over the world. Our books are being appreciated by learned circles, so we should take advantage. Whatever progress we have made, it is simply...]] —Ramesvara dasa, 11 October, 1974 --- ![[letters/1975/750202_sahadeva|“Try to increase the book distribution as much as possible. This is our business—to put our books in the hands of intelligent men of America. If they read even one page, the influence will be so great.”]] —Jagadisa dasa, 2 February, 1975 --- ![[letters/1975/750417_amogha|“It is a great service to sell our books to educational institutions. The more you do this, the more you become recognized by Krsna. Take standing orders, as much as possible. If you can induce any of these educational institutions to invite me, I...]] —Amogha dasa, 17 April, 1975 --- ![[letters/1975/751127_ramesvara_prabhu|“The report of Ghanasyama Prabhu selling standing orders to the head of the Mormon church is very encouraging to me, may Krsna bless this boy.]] —Ramesvara, 27 November, 1975 --- ![[letters/1976/760504_giriraja|“Seeing the success of the BBT Library Party, I am therefore stressing so much on the book distribution. Let the higher section accept these books, it will be a great triumph. Then the nonsense remark that ’kirtana is nuisance’ will be stopped.”]] —Giriraja, 4 May, 1976 --- ![[letters/1976/760618_tejiyas|was very pleased to see how you are getting top-ranking men to read my books. That is real preaching. If all the government officers at least purchase some of our books, it will be a great credit so do it very nicely.”]] —Tejyas dasa, 18 June, 1976 --- ## Techniques: Honesty and Cheating, etc. ![[letters/1968/680929_krsna_devi_dinesh_candra|“The sankirtana party is selling Back to Godhead nicely and if they display the record on a record player in the street, I think we can sell this album very nicely.”]] —Kṛṣṇa Devi and Dinesa Candra dasa, 29 September, 1968 --- ![[letters/1968/681219_brahmananda|“My only suggestion for this selling is to get the books widely reviewed in different papers and that is the only standard method of promoting this publication. By such reviews as soon as there is some demand all the book sellers will purchase fro...]] —Brahmananda, 19 December, 1968 --- ![[letters/1969/690130_brahmananda|“The best thing will be therefore, to organize sales of our books as other publishers are doing. The simple and approved method is to appoint at least 1,000 stores and booksellers]] —Brahmananda, 30 January, 1969 --- ![[letters/1969/690506_brahmananda|you should definitely organize to distribute amongst the stores in the same conditions you have mentioned. Then our publication department will be a grand success.”]] —Brahmananda, 6 May, 1969 --- ![[letters/1969/690608_ananda|There is a Sanskrit proverb: sathe sathyamacareta, and this means if somebody is cunning]] —Hamsaduta, 8 June, 1969 --- ![[letters/1970/700227_jagadisa|what to do with the eyes while on sankirtana, your suggestion to look into the faces of the people and try to convince them of the sincerity of our movement is best. There is no need of artificial things like seeing the spirit soul. We talk, and w...]] —Jagadisa, 27 February, 1970 --- ![[letters/1971/710325_sukadeva|You can show them Krsna books and ask them to read any part and if they like what they have read they should purchase, and if not you will walk away. “'Who could resist? Krsna book is so nice that everyone will like it,]] —Sukadeva, 25 March, 1971 --- ![[letters/1971/711228_yogesvara|“These books are the best advertising, they are better than advertising. If we simply present Krsna consciousness in a serious and attractive way, without need to resort to fashionable slogans or tricks, that is sufficient. Our unique asset is our...]] —Yogesvara, 28 December, 1971 --- ![[letters/1972/720120_hansadutta|“Regarding salesmanship, it is a great art. It can be used for selling Krsna consciousness also. I am very much engladdened that you are so much enthusiastic, and you may know it that Krsna will help such enthusiastic devotees. May Krsna bless you...]] —Hamsaduta, 20 January, 1972 --- ![[letters/1972/720502_bhakta_dasa|“So far the meaning of the word ’cheating,’ there are only three things to be known, that Krsna is the Supreme Enjoyer, the Supreme Proprietor of everything, and the Supreme Friend of everyone, and we say that honesty is acting upon the knowledge ...]] —Bhakta dasa, 2 May, 1972 --- ![[letters/1972/721225_sri_govinda|There is sufficient merit in our books that if you simply describe them sincerely to anyone, they will buy. That art you must develop, not art of lying. Convince them to give by your preaching the Absolute Truth, not by tricking, that is the more ...]] —Sri Govinda, 25 December, 1972 --- ![[letters/1972/721231_bali-mardana-mardana-mardana|Of course we may take money for Krsna using any method of beg, borrow and steal, but more advanced understanding of Krsna consciousness process is that by telling the truth in a very palatable way-that is the most successful system.]] —Bali Mardan, 31 December, 1972 --- ![[letters/1972/721231_bali-mardana-mardana-mardana|“I am convinced that if you simply glorify Krsna and our books in the best descriptive manner, that anyone and everyone, no matter even atheist or otherwise, they can be convinced to purchase]] —Bali Mardan, 31 December, 1972 --- ![[letters/1973/730723_kurusrestha|“Regarding book distribution, everyone, including book distributors, must follow the standard regulations. Book distribution is preaching, it should not be thought of as done for money. It is executed as a preaching purpose. With these guidelines ...]] —Kurusrestha, 23 July, 1973 --- ![[letters/1973/730901_damodara|Whatever we have to do to induce people to take a book, that is nice. We shall judge the thing by its result, not by its means. But at the same time, we must avoid irritating anyone or disappointing anyone]] —Damodara, 1 September, 1973 --- ![[letters/1974/740420_bhavananda_jayapataka|Whatever transcendental tactics you leaders think best for distributing the books you can employ.]] —Bhavananda and Jayapataka, 20 April, 1974 --- ![[letters/1975/750101_ramesvara|“If we simply speak nicely to a person and try sincerely to get him to take the book he'll take it. Why should we adopt unfair means? We should not do anything which will create a bad impression or make us unpopular. People are after these books, ...]] —Ramesvara, 1 January, 1975 --- ![[letters/1975/750106_pancadravida|“I have considered this matter of record distribution and have decided that it should be immediately stopped. It has simply caused havoc. It should be stopped everywhere. The stress must be on books, nothing else needs to be sold.]] —Hamsaduta dasa, 6 January, 1975 --- ![[letters/1975/750106_pancadravida|“Regarding dishonest means being used I have never advised or taught anyone like that. That is not my idea. This record distribution has caused havoc]] —SPL* to Ajita dasa, 6 January, 1975 --- ![[letters/1975/750107_brahmananda_swami|Hamsaduta was giving stress to selling records using all tricks, by any means. The incident in Germany has caused havoc all over the world. It is hampering our reputation everywhere. I do not want this record distribution to continue. It must be s...]] —Brahmananda Swami, 7 7, 1975 --- ![[letters/1975/750109_rupanuga|These dishonest methods must be stopped. It is hampering our reputation all over the world]] —Rupanuga dasa, 9 January, 1975 --- ![[letters/1975/750203_radhey_syam_kripalu|“Regarding the question about selling records there, I have already told Hamsaduta that it may continue temporarily until the stock is finished, but you must give a book with each record.”]] —Prabhavisnu dasa, 3 February, 1975 --- ![[letters/1975/750528_anangamanjari|we cannot give books away free to anyone. They must be paid for]] —Kirtiraja dasa, 28 May, 1975 --- ![[letters/1975/750730_srimati_jagaddhatri]] —Srimati Jagaddhatri, 30 30, 1975 --- ![[letters/1975/750807_candradevi._y.g._naik|“Regarding the free distribution of books, there is no need in this country. They have sufficient money and sometimes they pay more than the price. Here in this country if literature is given free of charge, they throw it away.]] —Dr. Naik, 7 August, 1975 --- ![[letters/1975/750909_hansadutta|“Regarding the libraries taking the books, they can be given up to 25% discount. We shall take a standing order from them and supply whatever we can, and the balance by and by]] —Mahamsa Swami, 9 September, 1975 --- ![[letters/1975/751121_dr._w.h._wolf-rottkay._w.h._wolf-rottkay._w.h._wolf-rottkay|“I have read the clipping and you have also mentioned of the women wearing karmi clothes and going into sex movies and bars late at night for collecting. So this kind of canvassing should be immediately stopped.”]] —Nalinikanta dasa, 21 November, 1975 --- ![[letters/1976/760118_ramesvara|The librarian has noted the difference between our men and other publisher's men. We are working for heart and soul, not for money]] —Ramesvara, 18 January, 1976 --- ![[letters/1976/760122_jayatirtha|don't give them freely. There should be either the option to pay or return. Neither you should give the books to the Librarians of public and hospital libraries, it will not be fruitful]] —Jayatirtha, 22 January, 1976 --- ![[letters/1976/760216_satadhanya|“Regarding distribution of my books, somebody may say something, but that doesn't matter. Somehow or other they are taking our Krsna book. However it should be done so there is not legal implication. And aggressiveness is not good. That should be ...]] —Gadi dasa, 16 February, 1976 --- ![[letters/1976/761015_dr._r.m._dave._r.m._dave._r.m._dave|If someone feels cheated by our men because they are using dubious methods of distribution and collecting money, our purity may be doubted and reputation spoiled]] —Kīrtanānanda, 15 October, 1976 --- ## Door to Door ![[letters/1971/710216_upendra|“I am so glad to hear that you are beginning door to door sankirtana. This door to door sankirtana is the mission of Lord Caitanya. Even there is language barrier, this door to door sankirtana will fulfill your mission and you can introduce our li...]] —Upendra, 16 February, 1971 --- ![[letters/1971/710325_rsabhadeva|“Also continue your program of door to door sankirtana. That is certainly Lord Caitanya Mahaprabhu's movement and he will bestow upon you all blessings.”]] —Rsabhadeva, 25 March, 1971 --- ![[letters/1971/710411_bhagavan|Tour program of door to door sankirtana is very encouraging. The more men understand the importance of our movement, the more they will invite us to their homes and clubs because Krsna consciousness is the life giving ambrosia. So increase this pr...]] —Bhagavan dasa, 11 April, 1971 --- ![[letters/1971/710902_jagadisa|“You have got complete capacity to spread this Krsna consciousness movement. That is a fact. So work enthusiastically and with patience and your attempt will be successful by the grace of Krsna. And continue this door to door program. It is very n...]] —Jagadisa, 2 September, 1971 --- --- **[← Back to Śikṣāmṛta](wiki/compile/siksamrita)**