# Cc. Madhya 20.340 > ‘পীত’-বর্ণ ধরি’ তবে কৈলা প্রবর্তন । > প্রেমভক্তি দিলা লোকে লঞা ভক্তগণ ॥৩৪০॥ ## Text > pita'-varṇa dhari' tabe kailā pravartana > prema-bhakti dilā loke lañā bhakta-gaṇa ## Synonyms *pīta-varṇa dhari'*—assuming the color yellow; *tabe*—thereafter; *kailā pravartana*—introduced the saṅkīrtana movement; *prema-bhakti dilā*—He distributed love of Kṛṣṇa; *loke*—to the people in general; *lañā bhakta-gaṇa*—accompanied by His devotees. ## Translation **"Accompanied by His personal devotees, Lord Kṛṣṇa, assuming a golden color, introduces the hari-nāma-saṅkīrtana, the chanting of the Hare Kṛṣṇa mantra, in the Age of Kali. By this process, He delivers love for Kṛṣṇa to the general populace.**