# Cc. Madhya 20.263 > সৃষ্টি-হেতু যেই মূর্তি প্রপঞ্চে অবতরে । > সেই ঈশ্বরমূর্তি ‘অবতার’ নাম ধরে ॥২৬৩॥ ## Text > sṛṣṭi-hetu yei mūrti prapañce avatare > sei īśvara-mūrti 'avatāra' nāma dhare ## Synonyms *sṛṣṭi-hetu*—for the purpose of creation; *yei mūrti*—which form of the Lord; *prapañce*—in the material world; *avatare*—descends; *sei*—that; *īśvara-mūrti*—form of the Lord; *avatāra*—incarnation; *nāma dhare*—takes the name. ## Translation **"The form of the Lord that descends into the material world to create is called an avatāra, or incarnation.**