# Cc. Madhya 15.104 ## Text > prabhu kahena,—'kṛṣṇa-sevā', 'vaiṣṇava-sevana' > 'nirantara kara kṛṣṇa-nāma-saṅkīrtana' ## Synonyms *prabhukahena*—the Lord replied; *kṛṣṇa*-*sevā*—serving Kṛṣṇa; *vaiṣṇava*-*sevana*—abiding by the orders of Vaiṣṇavas; *nirantara*—without cessation; *kara*—do; *kṛṣṇa*-*nāma*-*saṅkīrtana*—chanting of the holy name of Lord Kṛṣṇa. ## Translation **Śrī Caitanya Mahāprabhu replied, "Without cessation continue chanting the holy name of Lord Kṛṣṇa. Whenever possible, serve Him and His devotees, the Vaiṣṇavas."**