# Cc. Antya 3.268 ## Text > kṛṣṇa-ādi, āra yata sthāvara-jaṅgame > kṛṣṇa-preme matta kare kṛṣṇa-saṅkīrtane ## Synonyms *kṛṣṇa*-*ādi*—beginning from Kṛṣṇa; *āra*—and; *yata*—ail; *sthāvara*-*jaṅgame*—moving and nonmoving creatures; *kṛṣṇa*-*preme*—in love of Kṛṣṇa; *matta*—maddened; *kare*—make; *kṛṣṇa*-*saṅkīrtane*—chanting the holy name of Kṛṣṇa. ## Translation **The holy name of Kṛṣṇa is so attractive that anyone who chants it-including all living entities, moving and nonmoving, and even Lord Kṛṣṇa Himself-becomes imbued with love of Kṛṣṇa. This is the effect of chanting the Hare Kṛṣṇa mahā-mantra.**