# Cc. Ādi 3.40 > কলিযুগে যুগধর্ম‌ — নামের প্রচার । > তথি লাগি’ পীতবর্ণ চৈতন্যাবতার ॥৪০॥ ## Text > kali-yuge yuga-dharma—nāmera pracāra > tathi lāgi' pīta-varṇa caitanyāvatāra ## Synonyms *kali-yuge*—in the Age of Kali; *yuga-dharma*—the religious practice for the age; *nāmera*—of the holy name; *pracāra*—propagation; *tathi*—this; *lāgi'*—for; *pīta-varṇa*—having a yellow color; *caitanya-avatāra*—the incarnation of Lord Caitanya. ## Translation **The religious practice for the Age of Kali is to broadcast the glories of the holy name. Only for this purpose has the Lord, in a yellow color, descended as Lord Caitanya.** ## Purport In this Age of Kali the practical system of religion for everyone is the chanting of the name of Godhead. This was introduced in this age by Lord Caitanya. *Bhakti-yoga* actually begins with the chanting of the holy name, as confirmed by Madhvācārya in his commentary on the *Muṇḍaka Upaniṣad.* He quotes this verse from the *Nārāyaṇa-saṁhitā:* > dvāparīyair janair viṣṇuḥ > pañcarātrais tu kevalaiḥ > kalau tu nāma-mātreṇa > pūjyate bhagavān hariḥ "In the Dvāpara-yuga people should worship Lord Viṣṇu only by the regulative principles of the *Nārada-pañcarātra* and other such authorized books. In the Age of Kali, however, people should simply chant the holy names of the Supreme Personality of Godhead." The Hare Kṛṣṇa *mantra* is specifically mentioned in many *Upaniṣads,* such as the *Kali-santaraṇa Upaniṣad,* where it is said: > hare kṛṣṇa hare kṛṣṇa > kṛṣṇa kṛṣṇa hare hare > hare rāma hare rāma > rāma rāma hare hare > iti ṣoḍaśakaṁ nāmnāṁ > kali-kalmaṣa-nāśanam > nātaḥ parataropāyaḥ > sarva-vedeṣu dṛśyate "After searching through all the Vedic literature one cannot find a method of religion more sublime for this age than the chanting of Hare Kṛṣṇa."