# Cc. Ādi 17.22 ## Text > kali-kāle nāma-rūpe kṛṣṇa-avatāra > nāma haite haya sarva-jagat-nistāra ## Synonyms *kali*-*kāle*—in this Age of Kali; *nāma*-*rūpe*—in the form of the holy name; *kṛṣṇa*—Lord Kṛṣṇa; *avatāra*—incarnation; *nāma*—holy name; *haite*—from; *haya*—becomes; *sarva*—all; *jagat*—of the world; *nistāra*—deliverance. ## Translation **"In this Age of Kali, the holy name of the Lord, the Hare Kṛṣṇa mahā-mantra, is the incarnation of Lord Kṛṣṇa. Simply by chanting the holy name, one associates with the Lord directly. Anyone who does this is certainly delivered.**